
The Future of Negotiation Is Human
By: Sherry MacLeod Managing Broker, Cape Breton Realty Artificial Intelligence is changing almost every industry at record speeds, and real estate is no exception. Much of the discussion around AI has focused on marketing, social media content, virtual assistants, and administrative tasks. While those applications are certainly useful, I believe one of the biggest changes is happening quietly behind the scenes—in negotiations. The reality is that many buyers and sellers are already using AI in negotiations. Before viewing a property, writing an offer, or responding to a counteroffer, consumers are asking ChatGPT and other AI tools questions about pricing, negotiation strategies, market conditions, and how to deal with real estate professionals. Increasingly, agents are using these tools as well. As a preparation tool, AI is impressive. But as opinions go, it tells you what it believes you want to hear. It can analyze market data, compare sales, summarize documents, identify trends, draft correspondence, and generate potential negotiation strategies in seconds. Tasks that once took hours can now be completed in minutes. That is the good news that we all need to take advantage of, and make ourselves work smarter, not harder. The challenge is that negotiation is not simply an










