By Sherry MacLeod
Managing Broker
Cape Breton Realty
In a more balanced real estate market in Cape Breton and North Eastern Nova Scotia, where time on the market is longer and inventory is increasing, sellers are seeking ways to gain an advantage. As prices continue to rise, it becomes essential for sellers to make their properties stand out from the rest. The key lies in thorough preparation for the market.
One crucial aspect that sellers should focus on is getting their property ready for photos and videos. In today’s digital age, where first impressions are often made online, the visual presentation of a home can significantly impact its appeal to potential buyers. Professional photography plays a vital role in showcasing the property in the best light, drawing in viewers and enticing them to explore further.
Equally important is staging the home for photos and videos. By highlighting the property’s best features and creating an inviting atmosphere, sellers can capture the attention of prospective buyers. From decluttering and arranging furniture to enhancing curb appeal, staging sets the stage for a visually appealing presentation that resonates with viewers.
Virtual tours and video walkthroughs have also become increasingly popular in real estate marketing. Your Realtor will work with you to create a marketing plan that works for you. These tools allow potential buyers to explore the property remotely, emphasizing the need for a well-prepared and visually appealing home to make a lasting impression. Many buyers are not local. Good photos, videos and tours are essential in today’s market.
Curb appeal is another critical factor to consider. Ensuring that the exterior of the property is well-maintained, with trimmed trees, manicured lawns, and clean siding and windows, can enhance the overall attractiveness of the home. Simple tasks like painting or staining decks and cleaning up the yard and driveway can further boost the property’s appeal.
By recognizing the importance of preparing for photos, videos, and curb appeal in the home selling process, sellers can enhance their property’s visual appeal, attract more potential buyers, and increase their chances of a successful sale. Investing in professional photography, staging, and virtual tour capabilities can give sellers a competitive edge, help get better prices, and ultimately leading to a successful and lucrative sale.
If you are thinking of selling your home, consult with one of our well trained Realtors, and build a marketing plan including professional photography, videos and drone work. It could be one of your best decisions when selling your most valuable asset.
